I take on the products that are hard to make clear.
Clinical tools, dense SaaS, anything with too many states and two audiences who need opposite things from the same screen. I would rather do one of those properly than five easy ones.
- 2022
Healthplix. First real design system, and the lesson that a system is a way of not having the same argument twice.
Handoff time down 20% - 2022 – 23
Draftsy. A fantasy sports app built around a live draft nobody could be allowed to lose to.
Engagement up 20% - 2023 – 25
Duggup, as founding product designer. Web and mobile, built from nothing.
2,000+ users in week one - 2025 – 26
N1 Care. A clinical platform serving a clinician mid-shift and a patient at home from the same data. Sole designer on a team of 23.
Report workflow 75% faster - Now
Looking for the next one that is genuinely hard to make clear.
